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Authors: DREZE X ZUFRYDEN F

Citation: X. Dreze et F. Zufryden, IS INTERNET ADVERTISING READY FOR PRIME-TIME, Journal of advertising research, 38(3), 1998, pp. 7-18

Authors: DREZE X ZUFRYDEN F

Citation: X. Dreze et F. Zufryden, TESTING WEB-SITE DESIGN AND PROMOTIONAL CONTENT, Journal of advertising research, 37(2), 1997, pp. 77-91

Authors: HOCH SJ DREZE X PURK ME

Citation: Sj. Hoch et al., EDLP, HI-LO, AND MARGIN ARITHMETIC, Journal of marketing, 58(4), 1994, pp. 16-27