Authors: Villarroel Ordenes, Francisco Grewal, Dhruv Ludwig, Stephan De Ruyter, Ko Mahr, Dominik Wetzels, Martin

Citation: Villarroel Ordenes, Francisco et al., Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages, Journal of consumer research JCR;Consumer research , 45(5), 2019, pp. 988-1012