Authors:
Cleeren, Kathleen
Verboven, Frank
Dekimpe, Marnik G.
Gielens, Katrijn
Citation: Cleeren, Kathleen et al., Intra- and Interformat Competition Among Discounters and Supermarkets, Marketing science , 29(3), 2010, pp. 456-473
Authors:
van Oest, Rutger D.
van Heerde, Harald J.
Dekimpe, Marnik G.
Citation: D. Van Oest, Rutger et al., Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions, Marketing science , 29(4), 2010, pp. 721-737
Authors:
Peers, Yuri
van Heerde, Harald J.
Dekimpe, Marnik G.
Citation: Peers, Yuri et al., Marketing Budget Allocation Across Countries: The Role of International Business Cycles, Marketing science , 36(5), 2017, pp. 792-809