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Authors: Steenkamp, an-Benedict E. M. Nijs, Vincent R. Hanssens, Dominique M. Dekimpe, Marnik G.
Citation: M. Steenkamp, An-benedict E. et al., Competitive Reactions to Advertising and Promotion Attacks, Marketing science , 24(1), 2005, pp. 35-54

Authors: Cleeren, Kathleen Verboven, Frank Dekimpe, Marnik G. Gielens, Katrijn
Citation: Cleeren, Kathleen et al., Intra- and Interformat Competition Among Discounters and Supermarkets, Marketing science , 29(3), 2010, pp. 456-473

Authors: van Oest, Rutger D. van Heerde, Harald J. Dekimpe, Marnik G.
Citation: D. Van Oest, Rutger et al., Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions, Marketing science , 29(4), 2010, pp. 721-737

Authors: Peers, Yuri van Heerde, Harald J. Dekimpe, Marnik G.
Citation: Peers, Yuri et al., Marketing Budget Allocation Across Countries: The Role of International Business Cycles, Marketing science , 36(5), 2017, pp. 792-809

Authors: van Heerde, Harald J. Srinivasan, Shuba Dekimpe, Marnik G.
Citation: J. Van Heerde, Harald et al., Estimating Cannibalization Rates for Pioneering Innovations, Marketing science , 29(6), 2010, pp. 1024-1039
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