Authors: Lardinoit, T Derbaix, C

Citation: T. Lardinoit et C. Derbaix, Sponsorship and recall of sponsors, PSYCHOL MAR, 18(2), 2001, pp. 167-190

Authors: Derbaix, C Pecheux, C

Citation: C. Derbaix et C. Pecheux, Mood and children: Proposition of a measurement scale, J ECON PSYC, 20(5), 1999, pp. 571-591

Authors: Pecheux, C Derbaix, C

Citation: C. Pecheux et C. Derbaix, Children and attitude toward the brand: A new measurement scale, J ADVER RES, 39(4), 1999, pp. 19-27