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Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls
Authors:
Chung, Kevin YC Derdenger, Timothy P. Srinivasan, Kannan
Citation:
Yc. Chung, Kevin et al., Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls, Marketing science , 32(2), 2013, pp. 271-293
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