Authors: Desarbo, Wayne S. Manrai, Ajay K

Citation: S. Desarbo, Wayne et K. Manrai, Ajay, A New Multidimensional Scaling Methodology for the Analysis of Asymmetric Proximity Data in Marketing Research, Marketing science , 11(1), 1992, pp. 1-20

Authors: Desarbo, Wayne S. Rao, Vithala R. Steckel, Joel H. Wind, Jerry Colombo, Richard

Citation: S. Desarbo, Wayne et al., A Friction Model for Describing and Forecasting Price Changes, Marketing science , 6(4), 1987, pp. 299-319

Authors: Desarbo, Wayne S. Carroll, J. Douglas Lehmann, Donald R. O'shaughnessy, John

Citation: S. Desarbo, Wayne et al., Three-Way Multivariate Conjoint Analysis, Marketing science , 1(4), 1982, pp. 323-350