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Results: 1
Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence
Authors:
Rajiv, Surendra Dutta, Shantanu Dhar, Sanjay K.
Citation:
Rajiv, Surendra et al., Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence, Marketing science , 21(1), 2002, pp. 74-96
Risultati:
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