Authors: Dholakia, UM

Citation: Um. Dholakia, Temptation and resistance: An integrated model of consumption impulse formation and enactment, PSYCHOL MAR, 17(11), 2000, pp. 955-982

Authors: Weber, JA Dholakia, UM

Citation: Ja. Weber et Um. Dholakia, Including marketing synergy in acquisition analysis: A step-wise approach, IND MKT MAN, 29(2), 2000, pp. 157-177