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Citation: Grover, Rajiv et R. Dillon, William, A Probabilistic Model for Testing Hypothesized Hierarchical Market Structures, Marketing science , 4(4), 1985, pp. 312-335

Authors: Briesch, Richard A. Dillon, William R. Fox, Edward J.

Citation: A. Briesch, Richard et al., Category Positioning and Store Choice: The Role of Destination Categories, Marketing science , 32(3), 2013, pp. 488-509