Authors: Dong, Xiaojing Chintagunta, Pradeep K.

Citation: Dong, Xiaojing et K. Chintagunta, Pradeep, Satisfaction Spillovers Across Categories, Marketing science , 35(2), 2016, pp. 275-283

Authors: Sun, Yacheng Dong, Xiaojing McIntyre, Shelby

Citation: Sun, Yacheng et al., Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards, Marketing science , 36(3), 2017, pp. 329-337

Authors: Dong, Xiaojing Janakiraman, Ramkumar Xie, Ying

Citation: Dong, Xiaojing et al., The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication, Marketing science , 33(4), 2014, pp. 567-585