Authors: Chandukala, Sandeep R. Dotson, Jeffrey P. Brazell, Jeff D. Allenby, Greg M.

Citation: R. Chandukala, Sandeep et al., Bayesian Analysis of Hierarchical Effects, Marketing science , 30(1), 2011, pp. 123-133

Authors: Dotson, Jeffrey P. Allenby, Greg M.

Citation: P. Dotson, Jeffrey et M. Allenby, Greg, Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance, Marketing science , 29(5), 2010, pp. 895-908