Authors: Dotson, MJ Hyatt, EM

Citation: Mj. Dotson et Em. Hyatt, Religious symbols as peripheral cues in advertising: A replication of the elaboration likelihood model, J BUS RES, 48(1), 2000, pp. 63-68

Authors: MacLeod, MD Garber, LL Dotson, MJ Chambers, TM

Citation: Md. Macleod et al., The use of promotional tools in the motor carrier industry: An exploratorystudy, TRANSP J, 38(3), 1999, pp. 42-56