Authors: Ralf van der Lans, Cote, Joseph A. Cole, Catherine A. Leong, Siew Meng Smidts, Ale Henderson, Pamela W. Bluemelhuber, Christian Bottomley, Paul A. Doyle, John R. Fedorikhin, Alexander Moorthy, Janakiraman Ramaseshan, B. Schmitt, Bernd H.

Citation: Ralf Van Der Lans, et al., Cross-National Logo Evaluation Analysis: An Individual-Level Approach, Marketing science , 28(5), 2009, pp. 968-985