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Results:
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Results: 3
Creating Win-Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals
Authors:
Drèze, Xavier Bell, David R.
Citation:
Drèze, Xavier et R. Bell, David, Creating Win-Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals, Marketing science , 22(1), 2003, pp. 16-39
Real-Time Evaluation of E-mail Campaign Performance
Authors:
Bonfrer, André Drèze, Xavier
Citation:
Bonfrer, André et Drèze, Xavier, Real-Time Evaluation of E-mail Campaign Performance, Marketing science , 28(2), 2009, pp. 251-263
Modeling Movie Life Cycles and Market Share
Authors:
Ainslie, Andrew Drèze, Xavier Zufryden, Fred
Citation:
Ainslie, Andrew et al., Modeling Movie Life Cycles and Market Share, Marketing science , 24(3), 2005, pp. 508-517
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1-3
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