Authors: Draganska, Michaela Klapper, Daniel Villas-Boas, Sofia B.

Citation: Draganska, Michaela et al., A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel, Marketing science , 29(1), 2010, pp. 57-74

Authors: Draganska, Michaela Jain, Dipak C.

Citation: Draganska, Michaela et C. Jain, Dipak, Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis, Marketing science , 25(2), 2006, pp. 164-174

Authors: Berger, Jonah Draganska, Michaela Simonson, Itamar

Citation: Berger, Jonah et al., The Influence of Product Variety on Brand Perception and Choice, Marketing science , 26(4), 2007, pp. 460-472