Citation: Dubé, Jean-pierre et Manchanda, Puneet, Differences in Dynamic Brand Competition across Markets: An Empirical Analysis, Marketing science , 24(1), 2005, pp. 81-95
Authors:
Gordon, Brett R.
Thomadsen, Raphael
Bradlow, Eric T.
Dubé, Jean-Pierre
Staelin, Richard
Citation: R. Gordon, Brett et al., Foreword: Revisiting the Workshop on Quantitative Marketing and Structural Econometrics, Marketing science , 30(6), 2011, pp. 945-949