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Results: 1-11 |
Results: 11
Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks
Authors: Dubé, Jean-Pierre
Citation: Dubé, Jean-pierre, Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks, Marketing science , 23(1), 2004, pp. 66-81
Differences in Dynamic Brand Competition across Markets: An Empirical Analysis
Authors: Dubé, Jean-Pierre Manchanda, Puneet
Citation: Dubé, Jean-pierre et Manchanda, Puneet, Differences in Dynamic Brand Competition across Markets: An Empirical Analysis, Marketing science , 24(1), 2005, pp. 81-95
Own-Brand and Cross-Brand Retail Pass-Through
Authors: Besanko, David Dubé, Jean-Pierre Gupta, Sachin
Citation: Besanko, David et al., Own-Brand and Cross-Brand Retail Pass-Through, Marketing science , 24(1), 2005, pp. 123-137
Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment
Authors: Dubé, Jean-Pierre Luo, Xueming Fang, Zheng
Citation: Dubé, Jean-pierre et al., Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment, Marketing science , 36(2), 2017, pp. 161-186
Cross-Brand Pass-Through in Supermarket Pricing
Authors: Dubé, Jean-Pierre Gupta, Sachin
Citation: Dubé, Jean-pierre et Gupta, Sachin, Cross-Brand Pass-Through in Supermarket Pricing, Marketing science , 27(3), 2008, pp. 324-333
Cross-Brand Pass-Through in Supermarket Pricing
Authors: Dubé, Jean-Pierre Gupta, Sachin
Citation: Dubé, Jean-pierre et Gupta, Sachin, Cross-Brand Pass-Through in Supermarket Pricing, Marketing science , 27(3), 2006, pp. 324-333
Category Pricing with State-Dependent Utility
Authors: Dubé, Jean-Pierre Hitsch, Günter J. Rossi, Peter E. Vitorino, Maria Ana
Citation: Dubé, Jean-pierre et al., Category Pricing with State-Dependent Utility, Marketing science , 27(3), 2006, pp. 417-429
Category Pricing with State-Dependent Utility
Authors: Dubé, Jean-Pierre Hitsch, Günter J. Rossi, Peter E. Vitorino, Maria Ana
Citation: Dubé, Jean-pierre et al., Category Pricing with State-Dependent Utility, Marketing science , 27(3), 2008, pp. 417-429
Accounting for Primary and Secondary Demand Effects with Aggregate Data
Authors: Nair, Harikesh Dubé, Jean-Pierre Chintagunta, Pradeep
Citation: Nair, Harikesh et al., Accounting for Primary and Secondary Demand Effects with Aggregate Data, Marketing science , 24(3), 2005, pp. 444-460
Competitive Price Targeting with Smartphone Coupons
Authors: Dubé, Jean-Pierre Fang, Zheng Fong, Nathan Luo, Xueming
Citation: Dubé, Jean-pierre et al., Competitive Price Targeting with Smartphone Coupons, Marketing science , 36(6), 2017, pp. 944-975
Foreword: Revisiting the Workshop on Quantitative Marketing and Structural Econometrics
Authors: Gordon, Brett R. Thomadsen, Raphael Bradlow, Eric T. Dubé, Jean-Pierre Staelin, Richard
Citation: R. Gordon, Brett et al., Foreword: Revisiting the Workshop on Quantitative Marketing and Structural Econometrics, Marketing science , 30(6), 2011, pp. 945-949
Risultati: 1-11 |