Citation: Dunn, Lea et Hoegg, Joandrea, The Impact of Fear on Emotional Brand Attachment, Journal of consumer research JCR;Consumer research , 41(1), 2014, pp. 152-168
Authors:
Dunn, Lea
White, Katherine
Dahl, Darren W
Citation: Dunn, Lea et al., A Little Piece of Me: When Mortality Reminders Lead to Giving to Others, Journal of consumer research JCR;Consumer research , 47(3), 2020, pp. 431-453