Authors:
van Laer, Tom
Edson Escalas, Jennifer
Ludwig, Stephan
van den Hende, Ellis A
Citation: Van Laer, Tom et al., What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews, Journal of consumer research JCR;Consumer research , 46(2), 2019, pp. 267-285