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Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures
Authors:
Elberse, Anita Eliashberg, Jehoshua
Citation:
Elberse, Anita et Eliashberg, Jehoshua, Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures, Marketing science , 22(3), 2003, pp. 329-354
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