Login
|
New Account
AAAAAA
ITA
ENG
Results:
1-1
|
Results: 1
Customer Equity and Lifetime Management (CELM) Finnair Case Study
Authors:
Tirenni, Giuliano Labbi, Abderrahim Berrospi, Cesar Elisseeff, André Bhose, Timir Pauro, Kari Seppo, Pöyhönen
Citation:
Tirenni, Giuliano et al., Customer Equity and Lifetime Management (CELM) Finnair Case Study, Marketing science , 26(4), 2007, pp. 553-565
Risultati:
1-1
|