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Results: 2
Brand credibility, brand consideration, and choice
Authors:
Erdem, Tülin Swait, Joffre
Citation:
. Erdem, Tülin et . Swait, Joffre, Brand credibility, brand consideration, and choice , Journal of consumer research Consumer research;JCR , 31(1), 2004, pp. 191-198
The price consideration model of brand choice
Authors:
Ching, Andrew Erdem, Tülin Keane, Michael
Citation:
Ching, Andrew et al., The price consideration model of brand choice, Journal of applied econometrics , 24(3), 2009, pp. 393-420
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