Authors: Erdogan, BZ Baker, MJ

Citation: Bz. Erdogan et Mj. Baker, Increasing mail survey response rates from an industrial population - A cost-effectiveness analysis of four follow-up techniques, IND MKT MAN, 31(1), 2002, pp. 65-73

Authors: Erdogan, BZ Baker, MJ Tagg, S

Citation: Bz. Erdogan et al., Selecting celebrity endorsers: The practitioner's perspective, J ADVER RES, 41(3), 2001, pp. 39-48