Authors:
Esteban-Bravo, Mercedes
Vidal-Sanz, Jose M.
Yildirim, Gökhan
Citation: Esteban-bravo, Mercedes et al., Can Retail Sales Volatility be Curbed Through Marketing Actions?, Marketing science , 36(2), 2017, pp. 232-253
Authors:
Esteban-Bravo, Mercedes
Vidal-Sanz, Jose M.
Yildirim, Gökhan
Citation: Esteban-bravo, Mercedes et al., Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition, Marketing science , 33(5), 2014, pp. 621-640