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Results: 2
Can Retail Sales Volatility be Curbed Through Marketing Actions?
Authors: Esteban-Bravo, Mercedes Vidal-Sanz, Jose M. Yildirim, Gökhan
Citation: Esteban-bravo, Mercedes et al., Can Retail Sales Volatility be Curbed Through Marketing Actions?, Marketing science , 36(2), 2017, pp. 232-253
Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition
Authors: Esteban-Bravo, Mercedes Vidal-Sanz, Jose M. Yildirim, Gökhan
Citation: Esteban-bravo, Mercedes et al., Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition, Marketing science , 33(5), 2014, pp. 621-640
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