Authors: HARDIE BGS FADER PS WISNIEWSKI M

Citation: Bgs. Hardie et al., AN EMPIRICAL-COMPARISON OF NEW PRODUCT TRIAL FORECASTING MODELS, Journal of forecasting, 17(3-4), 1998, pp. 209-229

Authors: FADER PS HARDIE BGS

Citation: Ps. Fader et Bgs. Hardie, MODELING CONSUMER CHOICE AMONG SKUS, Journal of marketing research, 33(4), 1996, pp. 442-452

Authors: HARDIE BGS JOHNSON EJ FADER PS

Citation: Bgs. Hardie et al., MODELING LOSS AVERSION AND REFERENCE DEPENDENCE EFFECTS ON BRAND CHOICE, Marketing science, 12(4), 1993, pp. 378-394

Authors: FADER PS LATTIN JM

Citation: Ps. Fader et Jm. Lattin, ACCOUNTING FOR HETEROGENEITY AND NONSTATIONARITY IN A CROSS-SECTIONALMODEL OF CONSUMER PURCHASE BEHAVIOR, Marketing science, 12(3), 1993, pp. 304-317

Authors: FADER PS SCHMITTLEIN DC

Citation: Ps. Fader et Dc. Schmittlein, EXCESS BEHAVIORAL LOYALTY FOR HIGH-SHARE BRANDS - DEVIATIONS FROM THEDIRICHLET MODEL FOR REPEAT PURCHASING, Journal of marketing research, 30(4), 1993, pp. 478-493