Authors: GREWAL D KAVANOOR S FERN EF COSTLEY C BARNES J

Citation: D. Grewal et al., COMPARATIVE VERSUS NONCOMPARATIVE ADVERTISING - A METAANALYSIS, Journal of marketing, 61(4), 1997, pp. 1-15

Authors: FERN EF MONROE KB

Citation: Ef. Fern et Kb. Monroe, EFFECT SIZE ESTIMATES - ISSUES AND PROBLEMS IN INTERPRETATION, Journal of consumer research, 23(2), 1996, pp. 89-105

Authors: BRISTOL T FERN EF

Citation: T. Bristol et Ef. Fern, EXPLORING THE ATMOSPHERE CREATED BY FOCUS GROUP INTERVIEWS - COMPARING CONSUMERS FEELINGS ACROSS QUALITATIVE TECHNIQUES, Journal of the Market Research Society, 38(2), 1996, pp. 185-195

Authors: HANSEN EN BUSH RJ FERN EF

Citation: En. Hansen et al., AN EMPIRICAL-ASSESSMENT OF THE DIMENSIONS OF SOFTWOOD LUMBER QUALITY, Forest science, 42(4), 1996, pp. 407-414