Authors: FRAMBACH RT BARKEMA HG NOOTEBOOM B WEDEL M

Citation: Rt. Frambach et al., ADOPTION OF A SERVICE INNOVATION IN THE BUSINESS MARKET - AN EMPIRICAL-TEST OF SUPPLY-SIDE VARIABLES, Journal of business research, 41(2), 1998, pp. 161-174

Authors: VERHALLEN TMM FRAMBACH RT PRABHU J

Citation: Tmm. Verhallen et al., STRATEGY-BASED SEGMENTATION OF INDUSTRIAL-MARKETS, Industrial marketing management, 27(4), 1998, pp. 305-313

Authors: FRAMBACH RT

Citation: Rt. Frambach, COMPETITIVE POSITIONING - THE KEY TO MARKET SUCCESS - HOOLEY,GJ, SAUNDERS,J, International journal of research in marketing, 14(1), 1997, pp. 92-95

Authors: FRAMBACH RT WELSLIPS I GUNDLACH A

Citation: Rt. Frambach et al., PROACTIVE PRODUCT SERVICE STRATEGIES - AN APPLICATION IN THE EUROPEANHEALTH MARKET, Industrial marketing management, 26(4), 1997, pp. 341-352