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Results:
1-3
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Results: 3
Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment
Authors:
Dubé, Jean-Pierre Luo, Xueming Fang, Zheng
Citation:
Dubé, Jean-pierre et al., Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment, Marketing science , 36(2), 2017, pp. 161-186
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness
Authors:
Andrews, Michelle Luo, Xueming Fang, Zheng Ghose, Anindya
Citation:
Andrews, Michelle et al., Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness, Marketing science , 35(2), 2016, pp. 218-233
Competitive Price Targeting with Smartphone Coupons
Authors:
Dubé, Jean-Pierre Fang, Zheng Fong, Nathan Luo, Xueming
Citation:
Dubé, Jean-pierre et al., Competitive Price Targeting with Smartphone Coupons, Marketing science , 36(6), 2017, pp. 944-975
Risultati:
1-3
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