Citation: Salisbury, Linda Court et M. Feinberg, Fred, Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test, Marketing science , 29(1), 2010, pp. 1-17
Citation: Salisbury, Linda Court et M. Feinberg, Fred, Temporal Stochastic Inflation in Choice-Based Research, Marketing science , 29(1), 2010, pp. 32-39
Authors:
Vakratsas, Demetrios
Feinberg, Fred M.
Bass, Frank M.
Kalyanaram, Gurumurthy
Citation: Vakratsas, Demetrios et al., The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds, Marketing science , 23(1), 2004, pp. 109-119
Authors:
Feinberg, Fred M.
Salisbury, Linda Court
Ying, Yuanping
Citation: M. Feinberg, Fred et al., When Random Assignment Is Not Enough: Accounting for Item Selectivity in Experimental Research, Marketing science , 35(6), 2016, pp. 976-994