Authors: Salisbury, Linda Court Feinberg, Fred M.

Citation: Salisbury, Linda Court et M. Feinberg, Fred, Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test, Marketing science , 29(1), 2010, pp. 1-17

Authors: Salisbury, Linda Court Feinberg, Fred M.

Citation: Salisbury, Linda Court et M. Feinberg, Fred, Temporal Stochastic Inflation in Choice-Based Research, Marketing science , 29(1), 2010, pp. 32-39

Authors: Vakratsas, Demetrios Feinberg, Fred M. Bass, Frank M. Kalyanaram, Gurumurthy

Citation: Vakratsas, Demetrios et al., The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds, Marketing science , 23(1), 2004, pp. 109-119

Authors: Feinberg, Fred M.

Citation: M. Feinberg, Fred, Pulsing Policies for Aggregate Advertising Models, Marketing science , 11(3), 1992, pp. 221-234

Authors: Feinberg, Fred M. Salisbury, Linda Court Ying, Yuanping

Citation: M. Feinberg, Fred et al., When Random Assignment Is Not Enough: Accounting for Item Selectivity in Experimental Research, Marketing science , 35(6), 2016, pp. 976-994