Authors: Parmentier, Marie-Agnès Fischer, Eileen

Citation: Parmentier, Marie-agnès et Fischer, Eileen, Things Fall Apart: The Dynamics of Brand Audience Dissipation, Journal of consumer research JCR;Consumer research , 41(5), 2015, pp. 1228-1251

Authors: Dolbec, Pierre-Yann Fischer, Eileen

Citation: Dolbec, Pierre-yann et Fischer, Eileen, Refashioning a Field? Connected Consumers and Institutional Dynamics in Markets, Journal of consumer research JCR;Consumer research , 41(6), 2015, pp. 1447-1468