Authors: Spann, Martin S Fischer, Marc Tellis, Gerard J.

Citation: S. Spann, Martin et al., Skimming or Penetration? Strategic Dynamic Pricing for New Products, Marketing science , 34(2), 2015, pp. 235-249

Authors: Fischer, Marc Albers, Sönke Wagner, Nils Frie, Monika

Citation: Fischer, Marc et al., Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities, Marketing science , 30(4), 2011, pp. 568-585