Authors: Horváth, Csilla Fok, Dennis

Citation: Horváth, Csilla et Fok, Dennis, Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions, Marketing science , 32(1), 2013, pp. 127-152

Authors: Peers, Yuri Fok, Dennis Franses, Philip Hans

Citation: Peers, Yuri et al., Modeling Seasonality in New Product Diffusion, Marketing science , 31(2), 2012, pp. 351-364

Authors: Jacobs, Bruno J.D. Donkers, Bas Fok, Dennis

Citation: Jacobs, Bruno J.d et al., Model-Based Purchase Predictions for Large Assortments, Marketing science , 35(3), 2016, pp. 389-404

Authors: Bel, Koen Fok, Dennis Paap, Richard

Citation: Bel, Koen et al., Parameter estimation in multivariate logit models with many binary choices, Econometric reviews , 37(5), 2018, pp. 534-550

Authors: van Nierop, Erjen Fok, Dennis Franses, Philip Hans

Citation: Van Nierop, Erjen et al., Interaction between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements, Marketing science , 27(6), 2008, pp. 1065-1082