Citation: Horváth, Csilla et Fok, Dennis, Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions, Marketing science , 32(1), 2013, pp. 127-152
Authors:
van Nierop, Erjen
Fok, Dennis
Franses, Philip Hans
Citation: Van Nierop, Erjen et al., Interaction between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements, Marketing science , 27(6), 2008, pp. 1065-1082