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Citation: C. Liechty, John et al., Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis, Marketing science , 24(2), 2005, pp. 285-293

Authors: Kayande, Ujwal Roberts, John H. Lilien, Gary L. Fong, Duncan K. H.

Citation: Kayande, Ujwal et al., Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand?, Marketing science , 26(4), 2007, pp. 504-513