Authors: Forehand, MR Deshpande, R

Citation: Mr. Forehand et R. Deshpande, What we see makes us who we are: Priming ethnic self-awareness and advertising response, J MARKET C, 38(3), 2001, pp. 336-348

Authors: Forehand, MR

Citation: Mr. Forehand, Extending overjustification: The effect of perceived reward-giver intention on response to rewards, J APPL PSYC, 85(6), 2000, pp. 919-931