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Results: 2
How to Compute Optimal Catalog Mailing Decisions
Authors:
Gönül, Füsun F. Hofstede, Frenkel Ter
Citation:
F. Gönül, Füsun et Hofstede, Frenkel Ter, How to Compute Optimal Catalog Mailing Decisions, Marketing science , 25(1), 2006, pp. 65-74
Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs
Authors:
Akçura, M. Tolga Gönül, Füsun F. Petrova, Elina
Citation:
Akçura, M. Tolga et al., Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs, Marketing science , 23(1), 2004, pp. 156-169
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