Authors: FLINT DJ WOODRUFF RB GARDIAL SF

Citation: Dj. Flint et al., CUSTOMER VALUE CHANGE IN INDUSTRIAL MARKETING RELATIONSHIPS - A CALL FOR NEW STRATEGIES AND RESEARCH, Industrial marketing management, 26(2), 1997, pp. 163-175

Authors: GARDIAL SF CLEMONS DS WOODRUFF RB SCHUMANN DW BURNS MJ

Citation: Sf. Gardial et al., COMPARING CONSUMERS RECALL OF PREPURCHASE AND POSTPURCHASE PRODUCT EVALUATION EXPERIENCES, Journal of consumer research, 20(4), 1994, pp. 548-560