Authors:
KOLASSA M
SMITH MC
BANAHAN BF
GARNER DD
SHUGHART WF
Citation: M. Kolassa et al., THE EFFECTS OF ACQUISITION COST AND BUDGET BASED COMPENSATION ON THE ATTITUDES OF PHARMACY DIRECTORS TOWARD THE ADOPTION OF A COST-EFFECTIVE NEW DRUG, PharmacoEconomics, 13(2), 1998, pp. 223-230
Citation: Sl. Szeinbach et al., USE OF PHARMACEUTICAL MANUFACTURERS VALUE-ADDED SERVICES TO BUILD CUSTOMER LOYALTY, Journal of business research, 40(3), 1997, pp. 229-236