Authors: SHIM S GEHRT KC

Citation: S. Shim et Kc. Gehrt, HISPANIC AND NATIVE-AMERICAN ADOLESCENTS - AN EXPLORATORY-STUDY OF THEIR APPROACH TO SHOPPING, J RETAILING, 72(3), 1996, pp. 307-324

Authors: GEHRT KC PINTO MB

Citation: Kc. Gehrt et Mb. Pinto, ASSESSING THE VIABILITY OF SITUATIONALLY DRIVEN SEGMENTATION OPPORTUNITIES IN THE HEALTH-CARE MARKET, Hospital & health services administration, 38(2), 1993, pp. 243-265