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Results: 4
THE NAME REMEMBRANCE EFFECT - A TEST OF ALTERNATIVE EXPLANATIONS
Authors: HOWARD DJ GENGLER CE JAIN A
Citation: Dj. Howard et al., THE NAME REMEMBRANCE EFFECT - A TEST OF ALTERNATIVE EXPLANATIONS, Journal of social behavior and personality, 12(3), 1997, pp. 801-810
A PERSONAL CONSTRUCT ANALYSIS OF ADAPTIVE SELLING AND SALES EXPERIENCE
Authors: GENGLER CE HOWARD DJ ZOLNER K
Citation: Ce. Gengler et al., A PERSONAL CONSTRUCT ANALYSIS OF ADAPTIVE SELLING AND SALES EXPERIENCE, Psychology & marketing, 12(4), 1995, pp. 287-304
CONSUMER UNDERSTANDING AND ADVERTISING STRATEGY - ANALYSIS AND STRATEGIC TRANSLATION OF LADDERING DATA
Authors: GENGLER CE REYNOLDS TJ
Citation: Ce. Gengler et Tj. Reynolds, CONSUMER UNDERSTANDING AND ADVERTISING STRATEGY - ANALYSIS AND STRATEGIC TRANSLATION OF LADDERING DATA, Journal of advertising research, 35(4), 1995, pp. 19-33
UNDERSTANDING THE FACTORS INFLUENCING SKI DESTINATION CHOICE - A MEANS-END ANALYTIC APPROACH
Authors: KLENOSKY DB GENGLER CE MULVEY MS
Citation: Db. Klenosky et al., UNDERSTANDING THE FACTORS INFLUENCING SKI DESTINATION CHOICE - A MEANS-END ANALYTIC APPROACH, Journal of leisure research, 25(4), 1993, pp. 362-379
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