Authors: BELLO DC GILLILAND DI

Citation: Dc. Bello et Di. Gilliland, THE EFFECT OF OUTPUT CONTROLS, PROCESS-CONTROLS, AND FLEXIBILITY ON EXPORT CHANNEL PERFORMANCE, Journal of marketing, 61(1), 1997, pp. 22-38

Authors: GILLILAND DI JOHNSTON WJ

Citation: Di. Gilliland et Wj. Johnston, TOWARD A MODEL OF BUSINESS-TO-BUSINESS MARKETING COMMUNICATIONS EFFECTS, Industrial marketing management, 26(1), 1997, pp. 15-29