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Citation: Cs. Gulas et Ph. Bloch, RIGHT UNDER OUR NOSES - AMBIENT SCENT AND CONSUMER RESPONSES, Journal of business and psychology, 10(1), 1995, pp. 87-98

Authors: BANERJEE S GULAS CS IYER E

Citation: S. Banerjee et al., SHADES OF GREEN - A MULTIDIMENSIONAL-ANALYSIS OF ENVIRONMENTAL ADVERTISING, Journal of advertising, 24(2), 1995, pp. 21-31