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Results: 2

Authors: Heath, TB Ryu, G Chatterjee, S McCarthy, MS Mothersbaugh, DL Milberg, S Gaeth, GJ
Citation: Tb. Heath et al., Asymmetric competition in choice and the leveraging of competitive disadvantages, J CONSUM R, 27(3), 2000, pp. 291-308

Authors: Levin, IP Schneider, SL Gaeth, GJ
Citation: Ip. Levin et al., All frames are not created equal: A typology and critical analysis of framing effects, ORGAN BEHAV, 76(2), 1998, pp. 149-188
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