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Citation: Subramaniam, Ramanathan et Gal-or, Esther, Quantity Discounts in Differentiated Consumer Product Markets, Marketing science , 28(1), 2009, pp. 180-192

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Citation: Dukes, Anthony et Gal-or, Esther, Negotiations and Exclusivity Contracts for Advertising, Marketing science , 22(2), 2003, pp. 222-245

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Citation: Gal-or, Esther et Gal-or, Mordechai, Customized Advertising via a Common Media Distributor, Marketing science , 24(2), 2005, pp. 241-253