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Citation: Dubois, David et al., Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth, Journal of consumer research JCR;Consumer research , 43(1), 2016, pp. 68-85

Authors: Rucker, Derek D. Hu, Miao Galinsky, Adam D.

Citation: D. Rucker, Derek et al., The Experience versus the Expectations of Power: A Recipe for Altering the Effects of Power on Behavior, Journal of consumer research JCR;Consumer research , 41(2), 2014, pp. 381-396