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Citation: Zhang, Yan et Gao, Leilei, Wanting Ever More: Acquisition Procedure Motivates Continued Reward Acquisition, Journal of consumer research JCR;Consumer research , 43(2), 2016, pp. 230-245

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Citation: Fan, Tingting et al., The Small Predicts Large Effect in Crowdfunding, Journal of consumer research JCR;Consumer research , 47(4), 2020, pp. 544-565

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