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Results: 2
A Model for Trade-Up and Change in Considered Brands
Authors:
Allenby, Greg M. Garratt, Mark J. Rossi, Peter E.
Citation:
M. Allenby, Greg et al., A Model for Trade-Up and Change in Considered Brands, Marketing science , 29(1), 2010, pp. 40-56
A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts
Authors:
Allenby, Greg M. Shively, Thomas S. Yang, Sha Garratt, Mark J.
Citation:
M. Allenby, Greg et al., A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts, Marketing science , 23(1), 2004, pp. 95-108
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