Authors: Walter, A Ritter, T Gemunden, HG

Citation: A. Walter et al., Value creation in buyer-seller relationships - Theoretical considerations and empirical results from a supplier's perspective, IND MKT MAN, 30(4), 2001, pp. 365-377

Authors: Gemunden, HG

Citation: Hg. Gemunden, Technological interweavement: A summary of past research and new findings concerning the moderating influence of context variables, ADV INT MAR, 9, 1999, pp. 199-225