Authors: Gensch, Dennis H. Soofi, Ehsan S.

Citation: H. Gensch, Dennis et S. Soofi, Ehsan, A Minimum Discrimination Information Estimation of Multiattribute Market Share Models, Marketing science , 11(1), 1992, pp. 54-63

Authors: Balachandran, V. Gensch, Dennis H.

Citation: V. Balachandran, et H. Gensch, Dennis, Solving the "marketing mix" problem using geometric programming, Management science , 21(2, Applica), 1974, pp. 160-171

Authors: Gensch, Dennis H. Welam, Ulf Peter

Citation: H. Gensch, Dennis et Welam, Ulf Peter, An optimum budget allocation model for dynamic,interacting market segments, Management science , 20(2, Applica), 1973, pp. 179-190

Authors: Gensch, Dennis H.

Citation: H. Gensch, Dennis, A Two-Stage Disaggregate Attribute Choice Model, Marketing science , 6(3), 1987, pp. 223-239