Authors:
Cho, B
Kwon, U
Gentry, JW
Jun, S
Kropp, F
Citation: B. Cho et al., Cultural values reflected in theme and execution: A comparative study of US and Korean television commercials, J ADVERT, 28(4), 1999, pp. 59-73
Citation: J. Holland et Jw. Gentry, Ethnic consumer reaction to targeted marketing: A theory of intercultural accommodation, J ADVERT, 28(1), 1999, pp. 65-77